Senior Media Strategist

<meta><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><b><strong style="font-size:18pt;white-space:pre-wrap;">About the role</strong></b></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;text-align:left;"=""><span style="font-size:12pt;white-space:pre-wrap;">At Livewire, we build innovative,</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;">effective</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;">and scalable gaming media campaigns for the world’s leading brands. As a Senior Media Strategist within the Labs team, you will play a key role in shaping audience-first gaming media strategies that connect brands with gaming audiences across platforms, creators,</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;">communities</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;">and immersive gaming environments. </span><br><span style="font-size:12pt;white-space:pre-wrap;"> </span><br><span style="font-size:12pt;white-space:pre-wrap;">Leveraging tools such as Gamer.AI, GWI and Livewire’s proprietary Gamer.ID audience intelligence platform, you will</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;">identify</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;">the most effective audience and media opportunities for each brief across video, creator ecosystems, gamified</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;">media</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;">and owned gaming environments.</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;">You will help brands activate gaming audiences across platforms,</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;">devices</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;">and media environments through Gamer.ID. </span><br><span style="font-size:12pt;white-space:pre-wrap;"> </span><br><span style="font-size:12pt;white-space:pre-wrap;">This role requires a strong understanding of gaming culture, audience behaviour, digital media planning, gaming-native</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;">media</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;">and campaign optimisation.</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;">You will collaborate cross-functionally with Ad Ops, Research & Insights, Partnerships and Strategy teams to ensure campaigns are strategically sound, operationally</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;">executable</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;">and performance-driven.</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;">The role will help translate gameplay behaviour and audience intelligence into modern media planning strategies for global brands and agencies.</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;">You will also</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;">help educate clients and internal stakeholders on gaming audiences, behavioural targeting, and emerging opportunities across the gaming media ecosystem.  </span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;text-align:left;"=""><span style="font-size:12pt;white-space:pre-wrap;">The ideal candidate is commercially minded, strategically</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;">curious</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;">and deeply passionate about media innovation, particularly in a gaming context. They should be comfortable operating in a fast-paced environment, managing multiple RFPs simultaneously while</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;">maintaining</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;">exceptional attention to detail and</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;">strong communication</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;">skills.</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;text-align:left;"=""><br></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><b><strong style="font-size:18pt;white-space:pre-wrap;">What you'll do</strong></b></p><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:12pt;white-space:pre-wrap;">Develop strategic responses to media RFPs in partnership with Sales and Strategy teams. </span><span style="background-color:rgb(198,198,198);font-size:12pt;white-space:pre-wrap;"> </span></li></ul><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:12pt;white-space:pre-wrap;">Build integrated audience and media recommendations using insights from Gamer.AI, GWI,</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;">proprietary Gamer.ID gameplay behavioural audiences</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;">and</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;">additional</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;">research sources. </span><span style="background-color:rgb(198,198,198);font-size:12pt;white-space:pre-wrap;"> </span></li></ul><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:12pt;white-space:pre-wrap;">Develop audience sequencing strategies across gaming, social,</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;">video</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;">and immersive environments to maximise engagement and campaign effectiveness.</span><span style="background-color:rgb(198,198,198);font-size:12pt;white-space:pre-wrap;"> </span></li></ul><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:12pt;white-space:pre-wrap;">Identify</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;">and recommend the most effective media formats, audience strategies and platform opportunities based on client</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;">objectives</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;">and audience behaviour. </span><span style="background-color:rgb(198,198,198);font-size:12pt;white-space:pre-wrap;"> </span></li></ul><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:12pt;white-space:pre-wrap;">Develop media strategies spanning display, video, livestream, VOD, creator amplification, gamified media,</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;">high-impact,</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;">shoppable formats and Owned Gaming Environments. </span><span style="background-color:rgb(198,198,198);font-size:12pt;white-space:pre-wrap;"> </span></li></ul><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:12pt;white-space:pre-wrap;">Collaborate with Ad Ops teams to ensure campaigns are operationally</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;">feasible</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;">and optimised for performance delivery. </span><span style="background-color:rgb(198,198,198);font-size:12pt;white-space:pre-wrap;"> </span></li></ul><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:12pt;white-space:pre-wrap;">Work closely with Research & Insights teams to develop effectiveness frameworks, brand lift</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;">studies</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;">and post-campaign reporting. </span><span style="background-color:rgb(198,198,198);font-size:12pt;white-space:pre-wrap;"> </span></li></ul><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:12pt;white-space:pre-wrap;">Translate gameplay behaviour, audience intelligence and platform opportunities into clear, actionable media planning recommendations and compelling client-facing narratives. </span><span style="background-color:rgb(198,198,198);font-size:12pt;white-space:pre-wrap;"> </span></li></ul><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:12pt;white-space:pre-wrap;">Support campaign scoping and planning to ensure proposals align with Livewire’s commercial</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;">objectives</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;">and profitability targets. </span><span style="background-color:rgb(198,198,198);font-size:12pt;white-space:pre-wrap;"> </span></li></ul><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:12pt;white-space:pre-wrap;">Collaborate with Partnerships teams on media integrations involving external publishers,</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;">platforms</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;">and technology partners. </span><span style="background-color:rgb(198,198,198);font-size:12pt;white-space:pre-wrap;"> </span></li></ul><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:12pt;white-space:pre-wrap;">Ensure all campaign recommendations</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;">comply with</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;">platform policies, media owner</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;">guidelines</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;">and gaming ecosystem best practices. </span><span style="background-color:rgb(198,198,198);font-size:12pt;white-space:pre-wrap;"> </span></li></ul><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:12pt;white-space:pre-wrap;">Contribute proactive strategic opportunities and media innovations outside of active RFP cycles. </span><span style="background-color:rgb(198,198,198);font-size:12pt;white-space:pre-wrap;"> </span></li></ul><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:12pt;white-space:pre-wrap;">Maintain a strong understanding of emerging gaming trends, audience behaviours, creator ecosystems, media</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;">technologies</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;">and platform innovations. </span><span style="background-color:rgb(198,198,198);font-size:12pt;white-space:pre-wrap;"> </span></li></ul><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:12pt;white-space:pre-wrap;">Participate in internal RFP reviews and contribute to continuous improvement of strategic processes and media outputs. </span><span style="background-color:rgb(198,198,198);font-size:12pt;white-space:pre-wrap;"> </span></li></ul><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:12pt;white-space:pre-wrap;">Present media strategies confidently to internal stakeholders,</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;">agencies</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;">and clients. </span><span style="background-color:rgb(198,198,198);font-size:12pt;white-space:pre-wrap;"> </span></li></ul><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:12pt;white-space:pre-wrap;">Maintain</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;">accurate</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;">documentation and communication across Asana, Slack and project workflows.</span><span style="background-color:rgb(198,198,198);font-size:12pt;white-space:pre-wrap;"> </span></li></ul><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:12pt;white-space:pre-wrap;">Champion Livewire’s gaming media and Gamer.ID audience proposition within the UK market, helping educate agencies and brands on gaming audiences, behavioural</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;">targeting</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;">and cross-platform gaming media</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;">strategies.</span><span style="background-color:rgb(198,198,198);font-size:12pt;white-space:pre-wrap;"> </span></li></ul><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;text-align:left;"=""><b><strong style="font-size:18pt;white-space:pre-wrap;">What do I get from Livewire?</strong></b><span style="font-size:18pt;white-space:pre-wrap;"> </span><br><span style="font-size:12pt;white-space:pre-wrap;">🚀 Help scale a high-growth business into a global category leader. </span><br><span style="font-size:12pt;white-space:pre-wrap;">😇 Remote working, flexible hours, and a commitment to work/life balance </span><br><span style="font-size:12pt;white-space:pre-wrap;">🎂 A paid day off for your birthday, every year </span><br><span style="font-size:12pt;white-space:pre-wrap;">🗣 Work with leading brands, publishers, and partners across gaming </span><br><span style="font-size:12pt;white-space:pre-wrap;">💪 A high-performance culture with clear structure, autonomy, and support to learn </span><br><span style="font-size:12pt;white-space:pre-wrap;">👾 Monthly virtual team afternoons—designed to connect and have fun </span><br><span style="font-size:12pt;white-space:pre-wrap;">Livewire fosters a high-performance, results-oriented culture that encourages entrepreneurial thinking and accountability. We want all our team members to be setting the tone for excellence, collaboration, innovation and above all, action!</span><span style="background-color:rgb(198,198,198);font-size:12pt;white-space:pre-wrap;"> </span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;text-align:left;"=""><br></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:17pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;text-align:left;"=""><b><strong style="font-size:18pt;white-space:pre-wrap;">How to Apply</strong></b></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;text-align:left;"=""><span style="font-size:12pt;white-space:pre-wrap;">Ready to level up your career? Apply via the link or reach out to our HR team to learn more. </span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;">Internal candidates should also notify their manager before applying.</span><span style="color:rgb(41,42,46);background-color:rgb(198,198,198);font-size:12pt;white-space:pre-wrap;"> </span></p>