Senior Marketing Manager, Demand Gen

July 4, 2026 Auto Import

<meta><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><b><strong style="font-size:18pt;white-space:pre-wrap;">About the role</strong></b></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:140%;letter-spacing:0.25px;margin:4px="" 0px="" 8pt;padding:0px;text-align:justify;"=""><span style="color:black;white-space:pre-wrap;">The Senior Marketing Manager, Demand Gen owns paid media strategy and execution end to end, alongside the marketing operations and measurement systems that support it. This role is responsible for running paid campaigns across multiple channels, owning the marketing tech stack, and building the reporting that ties marketing activity to pipeline and revenue. The Senior Marketing Manager will work closely with the Marketing Director, the content & social lead, and the events marketing manager.</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><b><strong style="font-size:18pt;white-space:pre-wrap;">What You'll Do</strong></b></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:0in="" 0px;padding:0px;text-align:justify;"=""><span style="white-space:pre-wrap;">●</span><span style="font-size:7pt;white-space:pre-wrap;"> </span><span style="color:black;white-space:pre-wrap;">Own paid media strategy and execution across search, social, and display — planning, launching, and optimizing campaigns without relying on an outside media agency</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:0in="" 0px;padding:0px;text-align:justify;"=""><span style="white-space:pre-wrap;">●</span><span style="font-size:7pt;white-space:pre-wrap;"> </span><span style="color:black;white-space:pre-wrap;">Build and maintain the marketing systems that keep the function running: HubSpot workflows, list hygiene, lead routing, campaign tracking, and CRM integrity</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:0in="" 0px;padding:0px;text-align:justify;"=""><span style="white-space:pre-wrap;">●</span><span style="font-size:7pt;white-space:pre-wrap;"> </span><span style="color:black;white-space:pre-wrap;">Define what marketing tracks and why — build dashboards and reporting that connect marketing activity to pipeline and revenue, and distinguish vanity metrics from real signal</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:0in="" 0px;padding:0px;text-align:justify;"=""><span style="white-space:pre-wrap;">●</span><span style="font-size:7pt;white-space:pre-wrap;"> </span><span style="color:black;white-space:pre-wrap;">Lead SEO and content production cadence, testing and iterating on demand gen tactics across channels</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:0in="" 0px;padding:0px;text-align:justify;"=""><span style="white-space:pre-wrap;">●</span><span style="font-size:7pt;white-space:pre-wrap;"> </span><span style="color:black;white-space:pre-wrap;">Own the marketing technology stack (HubSpot, GA4, Google Ads) — knowing when to add tools and when to cut them</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:0in="" 0px;padding:0px;text-align:justify;"=""><span style="white-space:pre-wrap;">●</span><span style="font-size:7pt;white-space:pre-wrap;"> </span><span style="color:black;white-space:pre-wrap;">Administer HubSpot at an admin level, not just as an end user</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:0in="" 0px;padding:0px;text-align:justify;"=""><span style="white-space:pre-wrap;">●</span><span style="font-size:7pt;white-space:pre-wrap;"> </span><span style="color:black;white-space:pre-wrap;">Maintain UTM architecture and tagging standards across all campaigns and channels</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:0in="" 0px="" 4pt;padding:0px;text-align:justify;"=""><span style="white-space:pre-wrap;">●</span><span style="font-size:7pt;white-space:pre-wrap;"> </span><span style="color:black;white-space:pre-wrap;">Build and deliver reporting that leadership actually uses to make decisions</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><b><strong style="font-size:18pt;white-space:pre-wrap;">What You Bring</strong></b></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:8pt="" 0px="" 2pt;padding:0px;text-align:justify;"=""><b><strong style="color:black;font-size:12pt;white-space:pre-wrap;">Required:</strong></b></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:0in="" 0px;padding:0px;text-align:justify;"=""><span style="white-space:pre-wrap;">●</span><span style="font-size:7pt;white-space:pre-wrap;"> </span><span style="color:black;white-space:pre-wrap;">5+ years in B2B or agency marketing with direct, hands-on ownership of paid demand gen and marketing operations</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:0in="" 0px;padding:0px;text-align:justify;"=""><span style="white-space:pre-wrap;">●</span><span style="font-size:7pt;white-space:pre-wrap;"> </span><span style="color:black;white-space:pre-wrap;">Proven ownership of paid media strategy and execution across multiple channels (search, social, display) without dependence on a media agency</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:0in="" 0px;padding:0px;text-align:justify;"=""><span style="white-space:pre-wrap;">●</span><span style="font-size:7pt;white-space:pre-wrap;"> </span><span style="color:black;white-space:pre-wrap;">HubSpot admin-level proficiency</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:0in="" 0px;padding:0px;text-align:justify;"=""><span style="white-space:pre-wrap;">●</span><span style="font-size:7pt;white-space:pre-wrap;"> </span><span style="color:black;white-space:pre-wrap;">Strong working knowledge of GA4, Google Tag Manager, SEMRush, and UTM architecture</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:0in="" 0px;padding:0px;text-align:justify;"=""><span style="white-space:pre-wrap;">●</span><span style="font-size:7pt;white-space:pre-wrap;"> </span><span style="color:black;white-space:pre-wrap;">Clear written communicator who thinks in data and moves without being asked</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:0in="" 0px="" 4pt;padding:0px;text-align:justify;"=""><span style="white-space:pre-wrap;">●</span><span style="font-size:7pt;white-space:pre-wrap;"> </span><span style="color:black;white-space:pre-wrap;">Track record of building reporting and dashboards that leadership actually uses</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:8pt="" 0px="" 2pt;padding:0px;text-align:justify;"=""><b><strong style="color:black;font-size:12pt;white-space:pre-wrap;">Preferred:</strong></b></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:0in="" 0px;padding:0px;text-align:justify;"=""><span style="white-space:pre-wrap;">●</span><span style="font-size:7pt;white-space:pre-wrap;"> </span><span style="color:black;white-space:pre-wrap;">Experience at a digital agency or within the Shopify ecosystem</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:0in="" 0px="" 4pt;padding:0px;text-align:justify;"=""><span style="white-space:pre-wrap;">●</span><span style="font-size:7pt;white-space:pre-wrap;"> </span><span style="color:black;white-space:pre-wrap;">Familiarity with Asana or similar project tracking tools</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:14pt="" 0px="" 4pt;padding:0px;text-align:justify;"=""><b><strong style="color:black;font-size:14pt;white-space:pre-wrap;">Key Competencies:</strong></b></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:0in="" 0px;padding:0px;text-align:justify;"=""><span style="white-space:pre-wrap;">●</span><span style="font-size:7pt;white-space:pre-wrap;"> </span><span style="color:black;white-space:pre-wrap;">Technical marketing acumen</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:0in="" 0px;padding:0px;text-align:justify;"=""><span style="white-space:pre-wrap;">●</span><span style="font-size:7pt;white-space:pre-wrap;"> </span><span style="color:black;white-space:pre-wrap;">Paid media execution</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:0in="" 0px;padding:0px;text-align:justify;"=""><span style="white-space:pre-wrap;">●</span><span style="font-size:7pt;white-space:pre-wrap;"> </span><span style="color:black;white-space:pre-wrap;">Data fluency and measurement rigor</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:0in="" 0px;padding:0px;text-align:justify;"=""><span style="white-space:pre-wrap;">●</span><span style="font-size:7pt;white-space:pre-wrap;"> </span><span style="color:black;white-space:pre-wrap;">Marketing operations / systems thinking</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:0in="" 0px;padding:0px;text-align:justify;"=""><span style="white-space:pre-wrap;">●</span><span style="font-size:7pt;white-space:pre-wrap;"> </span><span style="color:black;white-space:pre-wrap;">Ownership and autonomy</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:0in="" 0px="" 4pt;padding:0px;text-align:justify;"=""><span style="white-space:pre-wrap;">●</span><span style="font-size:7pt;white-space:pre-wrap;"> </span><span style="color:black;white-space:pre-wrap;">Written communication</span></p>