Mobile Games Ads Creative Director

<p></p> <h1><strong>Role Overview</strong></h1> <p>We are looking for a visionary Creative Director to lead the end-to-end production of high-performance video advertisements for our mobile game. You won’t just be making "pretty" videos; you will be architecting visual stories that drive installs, lower CPIs, and resonate with our target players.</p> <p>You will sit at the intersection of Marketing, Data, and Game Design, turning player psychology into winning ad creatives.</p> <h1><strong>Key Responsibilities</strong></h1> <p>* Creative Strategy: Develop a roadmap for video ad themes, including cinematic trailers, gameplay edits, "fail" ads, and live-action/UGC content.</p> <p>* Production Management: Lead a team of video editors to produce a high volume of assets weekly.</p> <p>* Performance Analysis: Partner with the UA team to analyze hook rates, hold rates, and conversion metrics. Use data to "kill" losing concepts and iterate on winners.</p> <p>* Market Intelligence: Stay ahead of mobile advertising trends (TikTok, Meta, AppLovin) and conduct competitive analysis on what other top-grossing games are doing.</p> <p>* Brand Stewardship: Ensure all ad creatives feel consistent with the game’s world while pushing the boundaries of what works in a 15-second format.</p> <h1><strong>The Ideal Candidate</strong></h1> <p>* The Experience: 5+ years in mobile gaming or a performance marketing agency. You have a portfolio of ads that actually moved the needle on the App Store/Google Play.</p> <p>* The "Hook" Mentality: You understand that the first 3 seconds of a video are the most important. You know how to design "thumb-stoppers."</p> <p>* Technical Literacy: Familiarity with the Adobe Creative Suite (After Effects/Premiere) and an understanding of Unity/Unreal engine (for capturing gameplay) is a huge plus.</p> <p>* Data-Informed, Not Data-Driven: You aren't afraid of a spreadsheet, but you also know when to take a creative risk that the data hasn't seen yet.</p> <p></p>