Demand Generation Lead

<p><span style="font-size: 10pt; font-weight: bold">Intro</span></p> <p><span style="font-size: 10pt; font-style: italic">Solving the most complex technology and business challenges is what Appficiency is about.  As the top partner for creating the new industry benchmarks in the ERP Services,  Appficiency is an Oracle NetSuite Alliance Partner with over 7 different industry and partner awards.  We are a leader in both construction and manufacturing and as a top 5 Alliance Partner, we go to work each day solving the hardest industry problems and sharing these news-worthy achievements to set a higher bar for the professional services and software industry.</span></p> <p><br><br></p> <p><span style="font-size: 10pt; font-weight: bold">The Value</span></p> <p><span style="font-size: 10pt">Appficiency understands that people are our greatest strength. We always put our talented people first and invest heavily in their learning and career opportunities. We consistently provide amazing  opportunities to learn, innovate and lead. We combine advice with action to develop experts that are knowledgeable and passionate about what they do. Appficiency is committed to developing a culture built on integrity, collaboration and growth, and is proud to be an equal opportunity employer. In addition, as part of our growing global network, there are opportunities to work with international teams and clients, or even help lead our global expansion.</span></p> <p><br><br></p> <p><span style="font-size: 10pt; font-weight: bold">The Grind</span></p> <p><span style="font-size: 10pt">We have been recognized for being the best at what we do, but we are working smart to do even better and that all starts with you. We are a rapidly growing company at the interchange of business and technology which requires entrepreneurial tenacity, motivation to learn, and enterprise building initiative.</span></p> <p><span style="font-size: 10pt">No matter your role, you will be an integral member of the team, focusing on engagements of varying sizes and across diverse industries. In our progressive environment, the projects you work on will drive your learning and accelerate your business acumen and technical expertise.</span></p> <p><br><br></p> <p><span style="font-size: 10pt; font-weight: bold">The Talent</span></p> <p><span style="font-size: 10pt">We are seeking a driven and data-oriented Demand Generation Lead to own and optimize the full-funnel growth engine across paid media, content touchpoints, partner channels, and events.</span></p> <p><span style="font-size: 10pt">This role will support agency relationships before transitioning into greater in-house ownership of performance marketing strategy and execution. The ideal candidate understands how to connect marketing activity directly to pipeline and revenue, and can confidently collaborate with Sales and strategic partners (NetSuite & Salesforce ecosystems) to drive measurable growth.</span></p> <p><br><br></p> <p><span style="font-size: 10pt; font-weight: bold">The Commitment</span></p> <ul> <li><span style="font-size: 10pt">Plan, execute, and optimize demand generation campaigns across email, paid search, paid social, content syndication, and events to drive qualified leads.</span></li> <li><span style="font-size: 10pt">Manage agency relationships initially, with a roadmap toward increased in-house ownership.</span></li> <li><span style="font-size: 10pt">Own budget allocation, testing strategies, audience segmentation, and campaign optimization.</span></li> <li><span style="font-size: 10pt">Track and improve CPL, CAC, MQL quality, and pipeline contribution.</span></li> <li><span style="font-size: 10pt">Own the end-to-end marketing funnel from first touch to qualified pipeline.</span></li> <li><span style="font-size: 10pt">Map and optimize content touchpoints across the buyer journey.</span></li> <li><span style="font-size: 10pt">Partner closely with Sales to align on lead quality and conversion feedback loops.</span></li> <li><span style="font-size: 10pt">Build clear reporting on lead sources, conversion rates, pipeline influence, and revenue attribution.</span></li> <li><span style="font-size: 10pt">Build and nurture marketing relationships within the NetSuite and Salesforce ecosystems.</span></li> <li><span style="font-size: 10pt">Identify and execute co-marketing opportunities, webinars, and joint campaigns with partners.</span></li> <li><span style="font-size: 10pt">Track partner-sourced and partner-influenced pipeline impact.</span></li> <li><span style="font-size: 10pt">Lead marketing strategy for industry events, conferences, and webinars.</span></li> <li><span style="font-size: 10pt">Manage event promotion, execution logistics, and post-event follow-up campaigns.</span></li> <li><span style="font-size: 10pt">Measure event ROI and pipeline impact.</span></li> </ul> <p><br><br></p> <p><span style="font-size: 10pt; font-weight: bold">The Essentials</span></p> <ul> <li><span style="font-size: 10pt">5-7 years of experience in Marketing or in a similar role</span></li> <li><span style="font-size: 10pt">4+ years of experience in growth, performance, or demand generation marketing in B2B setting.</span></li> <li><span style="font-size: 10pt">Bachelor's degree in Marketing, Communications, Business Administration or a related field.</span></li> <li><span style="font-size: 10pt">Hands-on experience managing paid media campaigns (Google Ads, LinkedIn Ads required).</span></li> <li><span style="font-size: 10pt">Strong understanding of marketing funnels, attribution, and revenue alignment.</span></li> <li><span style="font-size: 10pt">Experience working with agencies and cross-functional teams.</span></li> <li><span style="font-size: 10pt">Familiarity with CRM and marketing automation platforms (Salesforce preferred).</span></li> <li><span style="font-size: 10pt">Strong analytical skills with the ability to translate data into growth strategy.</span></li> <li><span style="font-size: 10pt">Experience within NetSuite or Salesforce partner ecosystems is a plus.</span></li> </ul><br><hr><div class="fabric-5qovnk-root MuiBox-root css-witlqh" data-fabric-component="Flex"><div class="fabric-5qovnk-root MuiBox-root css-1phs5iq" data-fabric-component="Flex"><div class="fabric-2lfz5e-root MuiBox-root css-jipda8" data-fabric-component="LayoutBox"><p class="fabric-v3bc9l-root" data-fabric-component="BodyText">Location</p></div><div class="fabric-15808a6-root MuiBox-root css-4cxybv" data-fabric-component="LayoutBox"><p class="fabric-958q8r-root" data-fabric-component="BodyText">Mississauga, Ontario (Remote)</p></div><hr class="MuiDivider-root fabric-jcid1o-root MuiDivider-fullWidth MuiBox-root css-40h3v3" data-fabric-component="Divider"></div><div class="fabric-5qovnk-root MuiBox-root css-1phs5iq" data-fabric-component="Flex"><div class="fabric-2lfz5e-root MuiBox-root css-jipda8" data-fabric-component="LayoutBox"><p class="fabric-v3bc9l-root" data-fabric-component="BodyText">Department</p></div><div class="fabric-15808a6-root MuiBox-root css-4cxybv" data-fabric-component="LayoutBox"><p class="fabric-958q8r-root" data-fabric-component="BodyText">Sales & Marketing</p></div><hr class="MuiDivider-root fabric-jcid1o-root MuiDivider-fullWidth MuiBox-root css-40h3v3" data-fabric-component="Divider"></div><div class="fabric-5qovnk-root MuiBox-root css-1phs5iq" data-fabric-component="Flex"><div class="fabric-2lfz5e-root MuiBox-root css-jipda8" data-fabric-component="LayoutBox"><p class="fabric-v3bc9l-root" data-fabric-component="BodyText">Employment Type</p></div><div class="fabric-15808a6-root MuiBox-root css-4cxybv" data-fabric-component="LayoutBox"><p class="fabric-958q8r-root" data-fabric-component="BodyText">Full-Time</p></div><hr class="MuiDivider-root fabric-jcid1o-root MuiDivider-fullWidth MuiBox-root css-40h3v3" data-fabric-component="Divider"></div><div class="fabric-5qovnk-root MuiBox-root css-1phs5iq" data-fabric-component="Flex"><div class="fabric-2lfz5e-root MuiBox-root css-jipda8" data-fabric-component="LayoutBox"><p class="fabric-v3bc9l-root" data-fabric-component="BodyText">Minimum Experience</p></div><div class="fabric-15808a6-root MuiBox-root css-4cxybv" data-fabric-component="LayoutBox"><p class="fabric-958q8r-root" data-fabric-component="BodyText">Experienced</p></div><hr class="MuiDivider-root fabric-jcid1o-root MuiDivider-fullWidth MuiBox-root css-40h3v3" data-fabric-component="Divider"></div><div class="fabric-5qovnk-root MuiBox-root css-1phs5iq" data-fabric-component="Flex"><div class="fabric-2lfz5e-root MuiBox-root css-jipda8" data-fabric-component="LayoutBox"><p class="fabric-v3bc9l-root" data-fabric-component="BodyText">Compensation</p></div><div class="fabric-15808a6-root MuiBox-root css-4cxybv" data-fabric-component="LayoutBox"><p class="fabric-958q8r-root" data-fabric-component="BodyText">75,000 - 90,000</p></div><hr class="MuiDivider-root fabric-jcid1o-root MuiDivider-fullWidth MuiBox-root css-40h3v3" data-fabric-component="Divider"></div></div>