Copy Manager, Cross Category

About the position

The eBay Brand Creative team is looking for a Copy Manager to lead and execute U.S. campaigns across our core enthusiast categories: eBay Live, Collectibles, Fashion, and Motors. In this role, you will develop editorial strategy and write copy across all channels, including onsite, email, social, video, and events. You are both a leader and a maker—equally comfortable writing authentic, high-quality copy and editing the work of developing writers and third-party agencies. You will collaborate closely with marketing, brand, and strategy teams to ensure all messaging aligns with eBay’s brand voice and resonates deeply with our most passionate shoppers!

Responsibilities

• Write and create: Write excellent, on-brand copy for eBay’s enthusiast audiences across Fashion, Collectibles, Motors and eBay Live
• Champion the brand voice: Serve as a steward of the brand by upholding our brand voice and tone standards, whether you’re writing or editing. Lead and mentor by offering clear creative direction and editorial mentorship to agency partners and junior writers. Ensure content reflects eBay’s brand voice and meets strategic objectives.
• Collaborate cross-functionally: Partner with internal teams—including marketing, brand, product, and design—to align campaign messaging with broader business and customer goals.
• Tailor messaging: Maintain brand consistency in all copy, while reflecting cultural tonal nuance across fashion, motors, collectibles and eBay Live audiences.
• Oversee execution: Review and approve agency deliverables, ensuring high-quality execution across onsite, social, email, and event communications.
• Drive priority projects: Contribute to in-house creative development as needed, particularly for high-priority or top-of-funnel brand initiatives.
• Pitch your ideas: Present and advocate for creative ideas and communication approaches with internal groups, supported by customer insights and performance data.

Requirements

• 5+ years of copywriting and editing experience, preferably in e-commerce, tech, or digital marketing.
• Bachelor’s degree in Communications, Marketing, English, Journalism, or a related field.
• A diverse body of work demonstrating your ability to write in various brand voices across digital assets (banners, social, video scripts, and presentations).
• Proven ability to develop and evolve editorial direction that supports both brand consistency and market relevance.
• Excellent writing and editing skills, coupled with skill in assessing tone, clarity, and efficiency in agency-produced content.
• Strong organizational and coordination skills; comfortable handling several campaigns at once
• Ability to collaborate with cross-functional teams while advocating for creative integrity and strategic alignment.

Benefits

• 401(k) eligibility
• various paid time off benefits, such as PTO and parental leave
• target bonus
• restricted stock units